BCCI

Advertising Campaign
BCCI Sales and Proposal Kit

Situation: Commercial interiors business ranked amongst the Bay Area Top 100 contractors was experiencing a commoditized market with large competitors taking away market share.

Solution: Create a world-class marketing program to support business goals from the ground-up. Establish new channel development, build broader awareness, maintain and exploit leadership position while showcasing unique business differentiators.

Results: Established marketing strategy with clear brand message, refreshed image across all traditional and new media (advertising, email, sales kit, website, public relations, events, social media) increasing sales proposals from 15 to 40 or $22 million in new revenue.

Email Marketing