Email marketing doesn’t need to be a marketing tactic that a business owner stays away from. Take the time to establish a plan. Like all marketing, you need a plan to aid in providing framework and goals. Email marketing can be a very easy way to reach your customers without incurring a high upfront cost. […]Read more "Business Email Marketing Series: Executing"
Email marketing is now a mature tactic for businesses of all sizes, but before you hit the send button, what about your strategy and plan, content development and utilizing a tool to automate your efforts? In this series of blog posts I’ll tackle all three topics. This blog focuses on getting a plan and strategy […]Read more "Business Email Marketing Series: Formulating a Plan"
Most of my career has been spent in regulated industries, so I’ve always held a close belief that no one knows my industry the way I do. It wasn’t really until the mid-2000s when social media started to take-off that I had to think about how to develop content like a publisher and think more […]Read more "Balancing Content Generation"