By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support and understand how important social media is. The early adopters […]Read more "Taking Social Media To The Next Level"
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective […]Read more "Leveraging Social Media for Lead Generation"
In 2009, my husband, a technologist that’s always looking ahead, told me, “You need to get on this Twitter thing – it’s going to be big.” I established a profile and started lightly tweeting. I then began experimenting using Twitter for marketing thought leadership and that’s when I got hooked – where else could you […]Read more "Why I Love Social Media"