Only 37% of firms have a Customer Experience plan. Are we neglecting customers? As an executive, every day I hear how much customer service matters – when it goes well, when it goes badly – and I spend a good amount of time thinking about how to make things better for our customers. And yet […]Read more "Are You Neglecting Your Customers?"
As we head into 2016, I asked several marketing leaders to tell me what they think will be important for small businesses to consider as they’re planning marketing, sales and their overall distribution strategies. From my point of view, now more than ever is the time for small businesses to embrace digital marketing and take […]Read more "Business Marketing: What’s Next in 2016?"
Your company’s anniversary is a moment you should celebrate and plan for. Whether it’s your 5-year or 25-year anniversary, treating this like a marketing campaign will affirm your company’s longevity and reinforce your brand. Celebrating an anniversary can also inspire your staff and create customer loyalty. Before you jump to tactics, remember this is your […]Read more "12 Ways To Celebrate Your Company’s Anniversary"